Your local business needs a website — not just Instagram

A question many small business owners ask is: 'My customers are on Instagram, why do I need a website?' It's a fair question, and the answer isn't 'because websites are cool' — it's about having a useful online destination you control.

Social platforms can change their rules, reach, and features, and an account depends on a third-party service. A website gives your business a separate destination you control, although its domain, hosting, and software still need ongoing care.

Some customers look for a website when comparing a business, while others rely on maps, reviews, social pages, or recommendations. A clear site can answer practical questions and make it easier to decide whether to visit or get in touch.

Your site doesn't need to be complicated. Hours, menu, location, contact details, a booking link, and a way to call can cover many common needs. Social media can help people discover you; a useful website gives them another place to check details and take the next step.

A website can make key information available outside business hours, but it isn't a set-and-forget sales machine. Keep details accurate, check forms and links, maintain the software, and review performance to see what is actually helping.